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Fanatics Betting and Gaming has inked a deal with TKO Group Holdings to produce online casino games themed on the latter’s wrestling franchise, the WWE.
Under the agreement, the Michael Rubin-owned brand can produce and distribute WWE-themed digital casino games exclusively for its Fanatics Casino subsidiary.
Wrestling reporter Cory Hays took to X on Tuesday to announce the multi-year deal:
According to a news release, the Fanatics-branded WWE games will launch in time for the SummerSlam event, which starts August 2 in New Jersey.
Landing a deal with the world’s largest pro wrestling promotion is another major win for the firm that started out in 1995 as a manufacturer and retailer of licensed sports merchandise and collectibles before making a serious dent in the US sports betting market.
Tuesday’s deal comes as a reported “natural extension” of Fanatics and WWE’s existing business partnerships in “global e-commerce, licensed merchandise, memorabilia.”
Spin to Win game will receive “a very special WWE makeover”
According to the release, a WWE-branded takeover of Fanatics Casino in August as a SummerSlam activation will include “exclusive sign-up offers” while adding that Fanatics’ popular Spin to Win game will receive “a very special WWE makeover.”
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