SIS (Sports Information Services), the leading multi-content provider of 24/7 live betting services, has agreed a long-term international media rights deal with Racing WA to deliver premium horse and greyhound racing fixtures from Western Australia to its partners.
The retail and online agreement covers over 283 high-quality meetings from 31 tracks across the state, including the prestigious Perth Cup which is held annually on New Year’s Day at Ascot Racecourse. The addition of highly regarded racing from Western Australia significantly boosts a SIS portfolio in the country that already covers Victoria and South Australia.
It also reaffirms the supplier’s continued global ambitions, perfectly bridging its comprehensive content throughout Asia, South Africa and the Middle East.
The 24/7 live racing offering from SIS covers the world’s biggest horse and greyhound racing events. All are delivered to the supplier’s global partners as an end-to-end solution, including live-streamed pictures, data and on-screen graphics with betting triggers, in addition to an extensive range of markets and prices to provide a seamless betting experience.
Conall McSorley, Head of Racing at SIS, said:
The Australian market is very important to SIS, and we have already experienced impressive growth in Victoria and South Australia.
By expanding our content to three major states through this deal with such a well-regarded partner, we are confident the comprehensive offering will be strongly received around the world.
David Hunter, Chief Racing Officer at Racing WA, said:
We look forward to this partnership and bringing thrilling races from Western Australia to a global audience.
Thoroughbred racing is a sport deeply ingrained in our history and culture. We pride ourselves on the quality of racing that we provide from what is the most expansive racing jurisdiction in the world, and we are delighted to be bringing it to a large international audience through such a valued partner as SIS.
